It all began in 2016, when a newcomer-lead initiative up-cycled 5,000 discarded life-vests into Re-Vest Life Ribbons, and took to the streets of Amsterdam on King's Day to spark conversation about the migrant crisis. 



The movement has since grown into a globally recognised network of creative locals and newcomers, designing and co-creating a diversity of sustainable products. Production is lead by our in-house tailor team of newcomers with refugee backgrounds.



Since 2016, our team has also pioneered creative talent development programmes which have benefited over 130 newcomers with refugee backgrounds, 66% of which have been successfully matched to their next professional step within the Dutch creative industries.



Today, our international core team and our growing network of creative newcomers work side-by-side to co-create meaningful product collections with international brands who recognise our unique approach in using creativity as a means of empowerment.